What Is A Seo Content Writer?

With the buzz surrounding “seo copywriting” and the growth of several Linked In profiles touting this skill, many freelance writers as well as small business owners want to know what is a seo biz content writer.  The following should give you an idea of what type of skill set a seo writer requires.

What is SEO?

Seo is an acronym for the words search engine optimization.  Search engine optimization is a collection of strategies that improves the level at which a business or website owner’s site is ranked at when an internet user searches for a keyword or keyword phrase.   The effective use of these strategies is guided and rules established by major search engine companies such as Google, Bing and Yahoo.

What is Seo Copywriting?

What is seo copywriting?    According to Wikipedia, SEO or search engine optimization is “the process of improving the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.” 

Seo copywriting seeks to combine the traditional writing skills of hardcopy or print media copywriting with SEO techniques that help your website or web pages to rank high in popular search engines. There are various effective and ethical strategies a professional seo copywriter knows in order to accomplish these objectives and as a small business owner you need to be aware of them.  But why does it matter?

Let me start with a story…Once upon a time, back in the old internet days (1995) a bunch of web savvy seo optimizers seeking to have their websites  rank higher than everybody else’s website started to engage in  “black hat” practices such as excessive keyword stuffing, meta tag optimizing, link stuffing  and duplicating content among other things, that made the average internet users internet experience very unpleasant.  The big search engine giants at the time, Yahoo, Lycos and others, did not like these practices and started penalizing websites for these bad habits.