5 Blog Content Writing Tips that Are Timeless

2013 New Year

When the New Year rolls around it’s usually a good time to review what worked for you and your website last  year and what can be improved upon in this one.  Isn’t there a popular saying that goes something like “out with the old and in with the new”?  No, I’m not suggesting that you revamp everything, but as stated earlier now is a good time to review what you did right.

Last year,  was a chaotic one for online content and seo copywriters, because as usual there were huge changes made in popular social media platforms such as Twitter, Youtube and Linked In.  Furthermore,  Google made substantive changes in their algorithms and some of the seo writing techniques that used to work in the past now need to be readjusted in order to get your website better ranking.  However, the following are at least five to-dos or principles that have not changed and are almost foundational to increasing views and web traffic.

1. Conduct Keyword Research

You will get little website traffic and your prospective readers aren’t going to find you if you are not using relevant keywords that help your visitors find your website.  Spend the time to do the keyword research that will increase your web traffic potential by checking out Google’s free Keyword research tool at the very minimum.

2. Create Relevant Content

This may seem basic but it bears repeating.  You need to create content that will answer the problems of your prospective reader.  You need to provide relevant answers to the questions that your readers might have and set up clear call-to-actions.

3. Create Evergreen Content

Spending time researching the questions your prospective visitors or customers ask repeatedly will pay off by providing you information to write the kind of content that will bring them back to your website again and again.  This type of content is not time sensitive but usually addresses the type of information that doesn’t change rapidly (i.e. how-to articles, principles,etc.)  and  provides answers to your most frequently asked questions, thus it is often termed “evergreen” .

4. Connect your Blog to Popular Social Media Platforms

You will increase your web traffic by connecting your blog content in ways that can be shared on the most popular social media sites, such as Twitter, Facebook, Instagram, and Pinterest.  Spend some time reviewing which social media platforms are the best prospects for sharing your data and make sure your blog posts have those social media sharing buttons.  After all, sharing is caring.

 5. Check out the technical aspects of your blog or website

The best writing is not going to get much traffic if your work is not accessible due to technical issues with your blog or website.  Broken links, slow downloading times or no social media sharing buttons available are all things that are going to hurt your blog or website’s traffic.   Make sure you attend to these issues on an ongoing basis.

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What Is A Seo Content Writer?

seo-definition

With the buzz surrounding “seo copywriting” and the growth of several Linked In profiles touting this skill, many freelance writers as well as small business owners want to know what is a seo biz content writer.  The following should give you an idea of what type of skill set a seo writer requires.

What is SEO?

Seo is an acronym for the words search engine optimization.  Search engine optimization is a collection of strategies that improves the level at which a business or website owner’s site is ranked at when an internet user searches for a keyword or keyword phrase.   The effective use of these strategies is guided and rules established by major search engine companies such as Google, Bing and Yahoo.

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Why is Seo Copywriting Controversial?

boxing-penguin

As search engine giant Google continues to refine its algorithm updates, quality seo copywriting and engaging web content has become hotter than ever creating a demand for good web content and skilled writing.

Website owners ( if they choose to write their own online content) and copywriters  who can excel at writing web content in a natural and engaging way and also combine that skill with effective seo techniques  are  rewarded with higher ranking on Google and other major search engines, such as Bing and Yahoo.

This type of effective writing is an amazing tool that draws web traffic to a small business’ or Fortune 500’s site as it answers the questions or problem the searcher was looking for or provides the sought after information.  Whether its writing copy for business to consumers or a business to business audience, seo copywriting, effectively written, provides the website owner with access to potential clients or customers through web traffic at lower costs than would be possible through traditional advertising methods.

Furthermore , with new social media tools such as Facebook, Linked In, Twitter, Pinterest, and many other popular social media platforms, the potential for a small business owner’s online content to be distributed widely becomes that much more likely.

In addition, when customers engage with the website owner’s web content either with comments, likes or online reviews, (defined as user-generated content) the potential for a better copy and higher search engine rankings increases.  This type of engagement increases the web content’s value as well as provides an opportunity for the small business owner to engage with his or her customers.  Online reviews give users quick access to information which helps them make informed decisions faster and more easily than ever before.

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How Google+ Updates and Mobile Phones Are Influencing Local Search

local-businesses-Main-street

It was  around two years ago, Google introduced Blended Place Search, merging its traditional organic algorithm with its index of Local businesses from Google Places. Since then there have been a host of changes, that have made Local Search even more important and accessible than it had been in the past especially with Google’s most recent changes to Google + Local. Not surprisingly, other search engine companies have followed close at hand, Microsoft’s Bing with Bing Local and Yahoo with Yahoo’s Local Listing.

According to Search Engine Land, in their article regarding Local Search they quoted that Google had shared with them that

“More than 20 percent of searches on Google are related to location.” The key words in that sentence are “more than.”

By making local results (and Place Pages) more prominent than even they were before, users will likely respond with more local queries and rely on Google more heavily for local information. The overall volume and percentage of queries on Google seeking local information may in turn increase.”

Since then, internet users search for local businesses and the pertinent and informative results that come up with that search have made local SEO more important than before.  The following image should give you an idea of what the Google Search – Place pages looks like.

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What is Seo Copywriting?

SEO Marketing

What is seo copywriting?    According to Wikipedia, SEO or search engine optimization is “the process of improving the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.” 

Seo copywriting seeks to combine the traditional writing skills of hardcopy or print media copywriting with SEO techniques that help your website or web pages to rank high in popular search engines. There are various effective and ethical strategies a professional seo copywriter knows in order to accomplish these objectives and as a small business owner you need to be aware of them.  But why does it matter?

Let me start with a story…Once upon a time, back in the old internet days (1995) a bunch of web savvy seo optimizers seeking to have their websites  rank higher than everybody else’s website started to engage in  “black hat” practices such as excessive keyword stuffing, meta tag optimizing, link stuffing  and duplicating content among other things, that made the average internet users internet experience very unpleasant.  The big search engine giants at the time, Yahoo, Lycos and others, did not like these practices and started penalizing websites for these bad habits.

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