7 Reasons Why Your Blog Should Be the Hub of Your Content Strategy

attracting web traffic concept

Content marketing is a marketing technique that involves the use of a variety of content such as blog posts, email, newsletters, social media posts, etc., as a means of reaching and communicating with your target market in order to elicit a positive and profitable customer action.

In a recent study, Emarketer found that strategic content marketing goals have been planned for the coming year by many in-house marketing staff and agencies.  “Among in-house marketers, 55% said they were planning a content marketing strategy, as did 58% of agencies.”

Top 5 Forms of Content

The study found that the top five most popular forms of content are:

  • email newsletters at 50%
  • social posts and updates at 45%
  • blog posts at 36%
  • video content at 31%
  • news and feature articles on own site at 29%

Other forms of content that was addressed in the study as viable traffic drawing content were press releases, white papers, webinars, infographics, print magazines, mobile apps and ebooks.

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What Is A Seo Content Writer?

seo-definition

With the buzz surrounding “seo copywriting” and the growth of several Linked In profiles touting this skill, many freelance writers as well as small business owners want to know what is a seo biz content writer.  The following should give you an idea of what type of skill set a seo writer requires.

What is SEO?

Seo is an acronym for the words search engine optimization.  Search engine optimization is a collection of strategies that improves the level at which a business or website owner’s site is ranked at when an internet user searches for a keyword or keyword phrase.   The effective use of these strategies is guided and rules established by major search engine companies such as Google, Bing and Yahoo.

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4 Ways to Format Your Blog Posts So They’re Easier to Read

blog post target

Back in the early days of online writing and web development (1995), formatting possibilities were very limited for most web content.  You had to be proficient in HTML (hyper text markup language) in order to change the font size of your written content which was beyond the technical abilities of many internet users.

There were only a few changes you could make to subheads and most text and online fonts were limited to Arial and Verdana.  However, now with all the Web 2.0 changes, many blog posts and online content is now being formatted with the beauty and legibility of layout print magazines. Web developers have developed these features into their blog themes so that the average blog owner doesn’t have to learn HTML and can take advantage of more advanced formatting possibilities.  Of course, their (the blog owners)  objective is to get blog readers to read their content, share their blog posts and/or act on the call to action.

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What Are Adsense Revenue Sharing Websites?

Laptop with eyeglasses

Adsense revenue sharing sites are websites that allow writers to submit articles on whatever topic they want to write about,   (such as Hubpages, Squidoo and Xomba).

The articles you have written are posted on the content sharing website  and the way a writer makes money is by sharing google adsense revenue with the website owner.  Each website has it’s own sign up policy (usually free), editorial and posting guidelines that as a writer you will have to adhere to in order to join, post articles and earn money.

They also vary in what type of revenue sharing program they have; some just provide google adsense earnings and others include additional sources of revenue such as Amazon, Chitika and Kontera earnings.  The way you (the writer) will make money depends not on how many views your article gets, but on how many people click on the contextual ads or picture or graphic ads displayed next to your article.  Obviously, the more traffic you get to your article or post,  the more potential clicks you may get and therefore, the more you will potentially earn.

Content sharing websites are a popular  business model, so much so, that there are many content sharing websites coming online on the web, some reputable and others not so much–you will want to be aware of these less than reputable  websites and avoid them altogether.

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