Why is Seo Copywriting Controversial?

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As search engine giant Google continues to refine its algorithm updates, quality seo copywriting and engaging web content has become hotter than ever creating a demand for good web content and skilled writing.

Website owners ( if they choose to write their own online content) and copywriters  who can excel at writing web content in a natural and engaging way and also combine that skill with effective seo techniques  are  rewarded with higher ranking on Google and other major search engines, such as Bing and Yahoo.

This type of effective writing is an amazing tool that draws web traffic to a small business’ or Fortune 500’s site as it answers the questions or problem the searcher was looking for or provides the sought after information.  Whether its writing copy for business to consumers or a business to business audience, seo copywriting, effectively written, provides the website owner with access to potential clients or customers through web traffic at lower costs than would be possible through traditional advertising methods.

Furthermore , with new social media tools such as Facebook, Linked In, Twitter, Pinterest, and many other popular social media platforms, the potential for a small business owner’s online content to be distributed widely becomes that much more likely.

In addition, when customers engage with the website owner’s web content either with comments, likes or online reviews, (defined as user-generated content) the potential for a better copy and higher search engine rankings increases.  This type of engagement increases the web content’s value as well as provides an opportunity for the small business owner to engage with his or her customers.  Online reviews give users quick access to information which helps them make informed decisions faster and more easily than ever before.

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5 Reasons Why Google Updates Will Improve Local Search

Local-search

Local search has been discussed over the last few years and many businesses have anticipated its development.  It appears that it’s time has arrived.  According to a recent article at Search Engine Watch, local SEO is fast becoming the hottest thing in search engine optimization.  “ Google has stated that about 1 million Places Pages were being claimed per month, putting them at approximately 9 million now, and over 150 million active users as of June 28” of 2012.

Instead of small “brick & mortar” types of businesses fighting their way into the national market via traditional SEO (search engine optimization) and PPC (pay per click) practices, they might be better served by embracing local SEO techniques.  A small local businesses’ website and online marketing strategy is important but it can be tweaked and modified to provide results that improve local web traffic and lead generation.   What are the advantages of local search?

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