Article Marketing – 5 Tips to Creating a Great Article

Pen & Writing paper

Article marketing is a great tool for creating back links to your website, and its popularity as a marketing tool has varied depending on how Google and other search engines are indexing online articles.  In spite of this varying popularity and Google’s many changes, article marketing is still a solid technique that can provide you with consistent traffic for your website whether you are selling a product or service.

But many small business marketers shy away from article marketing because they claim they don’t know how to write or assume that article marketing is too time consuming.  Although some of these criticisms have some truth in them, there are solutions available that can help you to address these issues.

The following tips should give you a head start on how to create a great article that will drive traffic to your website.

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What is Seo Copywriting?

SEO Marketing

What is seo copywriting?    According to Wikipedia, SEO or search engine optimization is “the process of improving the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.” 

Seo copywriting seeks to combine the traditional writing skills of hardcopy or print media copywriting with SEO techniques that help your website or web pages to rank high in popular search engines. There are various effective and ethical strategies a professional seo copywriter knows in order to accomplish these objectives and as a small business owner you need to be aware of them.  But why does it matter?

Let me start with a story…Once upon a time, back in the old internet days (1995) a bunch of web savvy seo optimizers seeking to have their websites  rank higher than everybody else’s website started to engage in  “black hat” practices such as excessive keyword stuffing, meta tag optimizing, link stuffing  and duplicating content among other things, that made the average internet users internet experience very unpleasant.  The big search engine giants at the time, Yahoo, Lycos and others, did not like these practices and started penalizing websites for these bad habits.

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