Approach Your Article Marketing Campaign with the Right Mindset

marathon runners

Many small businesses hear the buzz surrounding article marketing and how effective it is at creating back links and they get thoroughly excited at the prospect of gaining more potential clients or customers with this strategy.

In their excitement, they write or hire a content writer to write and submit a few articles, and are quickly dismayed because their website isn’t bringing the traffic they expected in two weeks!

Considering the fact that there are a lot of factors that make article marketing successful such as keyword choices, topics you choose to write about, length of articles, additional article directory submissions and back link building strategies, most small businesses owners err in having the wrong mindset or expectations when they begin their article marketing campaign.

While there may be businesses that will bring in huge amounts of traffic to their websites overnight or in a short period of time, just because of the type of business they are in ( debt and bankruptcy websites are a good example , or home based businesses offering  SEO and link building articles) most small businesses or solo professionals need to approach their article marketing campaign with the view or long term commitment of  an athlete running a marathon rather than a sprint.

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