4 Ways to Optimize Your Blog Images for Search Engines

google-image-search

By now you probably have heard of the often repeated phrase that “Content is king!.”  While this is true, and you should pay attention to the content you create and keywords you use to write your blog posts.  Did you know that your photos and images should also be optimized for search engines and made seo friendly?

Many blog writers spend plenty of time making sure their blog posts are rich in keywords and full of helpful information for their readers.  Too often they are so anxious to get their blog or article posted, that they quickly insert their images (if they consider them at all) and publish their blog post without considering how search engines view images within an article.

You can make your photos, graphs and images much more seo friendly by doing the following:

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Why is Seo Copywriting Controversial?

boxing-penguin

As search engine giant Google continues to refine its algorithm updates, quality seo copywriting and engaging web content has become hotter than ever creating a demand for good web content and skilled writing.

Website owners ( if they choose to write their own online content) and copywriters  who can excel at writing web content in a natural and engaging way and also combine that skill with effective seo techniques  are  rewarded with higher ranking on Google and other major search engines, such as Bing and Yahoo.

This type of effective writing is an amazing tool that draws web traffic to a small business’ or Fortune 500’s site as it answers the questions or problem the searcher was looking for or provides the sought after information.  Whether its writing copy for business to consumers or a business to business audience, seo copywriting, effectively written, provides the website owner with access to potential clients or customers through web traffic at lower costs than would be possible through traditional advertising methods.

Furthermore , with new social media tools such as Facebook, Linked In, Twitter, Pinterest, and many other popular social media platforms, the potential for a small business owner’s online content to be distributed widely becomes that much more likely.

In addition, when customers engage with the website owner’s web content either with comments, likes or online reviews, (defined as user-generated content) the potential for a better copy and higher search engine rankings increases.  This type of engagement increases the web content’s value as well as provides an opportunity for the small business owner to engage with his or her customers.  Online reviews give users quick access to information which helps them make informed decisions faster and more easily than ever before.

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5 Reasons Why Google Updates Will Improve Local Search

Local-search

Local search has been discussed over the last few years and many businesses have anticipated its development.  It appears that it’s time has arrived.  According to a recent article at Search Engine Watch, local SEO is fast becoming the hottest thing in search engine optimization.  “ Google has stated that about 1 million Places Pages were being claimed per month, putting them at approximately 9 million now, and over 150 million active users as of June 28” of 2012.

Instead of small “brick & mortar” types of businesses fighting their way into the national market via traditional SEO (search engine optimization) and PPC (pay per click) practices, they might be better served by embracing local SEO techniques.  A small local businesses’ website and online marketing strategy is important but it can be tweaked and modified to provide results that improve local web traffic and lead generation.   What are the advantages of local search?

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4 Ways to Format Your Blog Posts So They’re Easier to Read

blog post target

Back in the early days of online writing and web development (1995), formatting possibilities were very limited for most web content.  You had to be proficient in HTML (hyper text markup language) in order to change the font size of your written content which was beyond the technical abilities of many internet users.

There were only a few changes you could make to subheads and most text and online fonts were limited to Arial and Verdana.  However, now with all the Web 2.0 changes, many blog posts and online content is now being formatted with the beauty and legibility of layout print magazines. Web developers have developed these features into their blog themes so that the average blog owner doesn’t have to learn HTML and can take advantage of more advanced formatting possibilities.  Of course, their (the blog owners)  objective is to get blog readers to read their content, share their blog posts and/or act on the call to action.

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3 Pitfalls to Avoid When Reviewing Adsense Writing or Content Sites

mistake-sign

So, you’ve read a blog post or found a website that convinced you that you can make money submitting articles online and you know that you can make a great part time income on adsense content sharing sites like Hubpages or Squidoo. That’s a great first step, but before you get ready to set up your account and start writing and submitting your articles, you should take a look at the following points so that you can avoid the three mistakes most newbie or beginning article writers make.

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Earn Money Writing for Adsense Revenue Writing Sites

Woman at computer

Online websites and blogs have become so popular that there is a constant demand for good writers to write well written content for businesses of all types and for busy website owners.  However, with the variety of websites available there are also a vast variety of content writing opportunities,  low paying gigs  and flat out scams.  For some writers, writing might become a full time career whereas for others these writing opportunities offer a chance to build a steady stream of passive income on a part-time basis.

Many internet searchers might have heard of writing opportunities available on websites like Textbroker or Freelancer.  These websites  pay you (the writer)  a flat fee for an article written according to their stated topic and deadline and  will usually pay around $2.00 to $5.00 for a 300-500 word article. (Note: 500 words is the approximate word count of this article which is about a full page on your typical word processing page.)

There is usually an application process, and after you have been approved, you have access to a job board of several article writing projects that you select, where you are then required to write the article according to stated guidelines, submit the article and wait for approval.  Upon approval, you are then credited for the job done and at certain times set up by the company (usually  bi-weekly or once a month) you are then paid via a Paypal account.  These types of writing opportunities are usually attractive to writers who want to earn money as quickly as possible.

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4 Ways to Revise Your Article and Make It Pop!

steel nib pen
You have completed your article and reviewed it, but it either doesn’t reach the minimum word count that you were striving for or you just don’t like the flow of your article.
What can you do at this point to improve your article?  I suggest that you think, A.R.R.R. .   No, I am not suggesting that you pretend to be a pirate, but rather to recall the acronym A.R.R.R. which (your English teacher probably mentioned this formula in your high school English Composition class) stands for the “revision” stage of writing, specifically–Adding, Arranging, Removing or Replacing.
After writing your article, you are ready to revise what you have written. This step doesn’t apply to every article you write, but just to those that don’t seem to flow well when you read them. In this case, you might want to remove whole sections, rewrite entire paragraphs, and add in information which you’ve realized the reader will need to know to understand the points you have made in your article.
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