5 Blog Content Writing Tips that Are Timeless

2013 New Year

When the New Year rolls around it’s usually a good time to review what worked for you and your website last  year and what can be improved upon in this one.  Isn’t there a popular saying that goes something like “out with the old and in with the new”?  No, I’m not suggesting that you revamp everything, but as stated earlier now is a good time to review what you did right.

Last year,  was a chaotic one for online content and seo copywriters, because as usual there were huge changes made in popular social media platforms such as Twitter, Youtube and Linked In.  Furthermore,  Google made substantive changes in their algorithms and some of the seo writing techniques that used to work in the past now need to be readjusted in order to get your website better ranking.  However, the following are at least five to-dos or principles that have not changed and are almost foundational to increasing views and web traffic.

1. Conduct Keyword Research

You will get little website traffic and your prospective readers aren’t going to find you if you are not using relevant keywords that help your visitors find your website.  Spend the time to do the keyword research that will increase your web traffic potential by checking out Google’s free Keyword research tool at the very minimum.

2. Create Relevant Content

This may seem basic but it bears repeating.  You need to create content that will answer the problems of your prospective reader.  You need to provide relevant answers to the questions that your readers might have and set up clear call-to-actions.

3. Create Evergreen Content

Spending time researching the questions your prospective visitors or customers ask repeatedly will pay off by providing you information to write the kind of content that will bring them back to your website again and again.  This type of content is not time sensitive but usually addresses the type of information that doesn’t change rapidly (i.e. how-to articles, principles,etc.)  and  provides answers to your most frequently asked questions, thus it is often termed “evergreen” .

4. Connect your Blog to Popular Social Media Platforms

You will increase your web traffic by connecting your blog content in ways that can be shared on the most popular social media sites, such as Twitter, Facebook, Instagram, and Pinterest.  Spend some time reviewing which social media platforms are the best prospects for sharing your data and make sure your blog posts have those social media sharing buttons.  After all, sharing is caring.

 5. Check out the technical aspects of your blog or website

The best writing is not going to get much traffic if your work is not accessible due to technical issues with your blog or website.  Broken links, slow downloading times or no social media sharing buttons available are all things that are going to hurt your blog or website’s traffic.   Make sure you attend to these issues on an ongoing basis.

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Infographics: A Popular Visual Tool to Share Data

What is a great way of displaying information and data in a graphical manner?  Why an infographic of course!

Infographics are a new form of business graphic that are becoming popular as the latest content item to share via social media, to post in your blog or provide a visual graphic of data presentation on your website.  According to a recent study conducted by Emarketer,  many in-house marketers, as well as agencies, are using infographics as part of their content marketing plans.   According to this study, infographics were part of the content marketing strategy of many companies and businesses.

How Popular Are They?

Although they are still in their growth stage, especially since the creation of an infographic usually requires professional design and coding skills and are expensive to produce.  However, there are currently online products appearing on the market that enable a smaller business to use template design tools to create these type of popular business graphics.  Some online tools that provide these type of template design tools worth checking out are Easel.lyInfogram and Piktograph.

What Are They?

Infographics are a graphic representation of data.  The buzz word is “data viz” short for data visualization. They are very similar to the business charts and graphs that are available on Microsoft Word, or Excel; however, that’s where the similarity ends.  They are usually aesthetically designed, provide more complex data and are a great source of information all in one location.    There are many businesses and companies that are requesting these designs to educate their audience, build their brands and provide a visual graphic that is more likely to be shared.

The following is an example of an infographic that provides information about another type of content marketing, social media.  This Infographic was created by Copyblogger, an industry leader in social media and copywriting.

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7 Reasons Why Your Blog Should Be the Hub of Your Content Strategy

attracting web traffic concept

Content marketing is a marketing technique that involves the use of a variety of content such as blog posts, email, newsletters, social media posts, etc., as a means of reaching and communicating with your target market in order to elicit a positive and profitable customer action.

In a recent study, Emarketer found that strategic content marketing goals have been planned for the coming year by many in-house marketing staff and agencies.  “Among in-house marketers, 55% said they were planning a content marketing strategy, as did 58% of agencies.”

Top 5 Forms of Content

The study found that the top five most popular forms of content are:

  • email newsletters at 50%
  • social posts and updates at 45%
  • blog posts at 36%
  • video content at 31%
  • news and feature articles on own site at 29%

Other forms of content that was addressed in the study as viable traffic drawing content were press releases, white papers, webinars, infographics, print magazines, mobile apps and ebooks.

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What Is A Seo Content Writer?

seo-definition

With the buzz surrounding “seo copywriting” and the growth of several Linked In profiles touting this skill, many freelance writers as well as small business owners want to know what is a seo biz content writer.  The following should give you an idea of what type of skill set a seo writer requires.

What is SEO?

Seo is an acronym for the words search engine optimization.  Search engine optimization is a collection of strategies that improves the level at which a business or website owner’s site is ranked at when an internet user searches for a keyword or keyword phrase.   The effective use of these strategies is guided and rules established by major search engine companies such as Google, Bing and Yahoo.

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