7 Reasons Why Your Blog Should Be the Hub of Your Content Strategy

attracting web traffic concept

Content marketing is a marketing technique that involves the use of a variety of content such as blog posts, email, newsletters, social media posts, etc., as a means of reaching and communicating with your target market in order to elicit a positive and profitable customer action.

In a recent study, Emarketer found that strategic content marketing goals have been planned for the coming year by many in-house marketing staff and agencies.  “Among in-house marketers, 55% said they were planning a content marketing strategy, as did 58% of agencies.”

Top 5 Forms of Content

The study found that the top five most popular forms of content are:

  • email newsletters at 50%
  • social posts and updates at 45%
  • blog posts at 36%
  • video content at 31%
  • news and feature articles on own site at 29%

Other forms of content that was addressed in the study as viable traffic drawing content were press releases, white papers, webinars, infographics, print magazines, mobile apps and ebooks.

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