What is Seo Copywriting?

SEO Marketing

What is seo copywriting?    According to Wikipedia, SEO or search engine optimization is “the process of improving the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.” 

Seo copywriting seeks to combine the traditional writing skills of hardcopy or print media copywriting with SEO techniques that help your website or web pages to rank high in popular search engines. There are various effective and ethical strategies a professional seo copywriter knows in order to accomplish these objectives and as a small business owner you need to be aware of them.  But why does it matter?

Let me start with a story…Once upon a time, back in the old internet days (1995) a bunch of web savvy seo optimizers seeking to have their websites  rank higher than everybody else’s website started to engage in  “black hat” practices such as excessive keyword stuffing, meta tag optimizing, link stuffing  and duplicating content among other things, that made the average internet users internet experience very unpleasant.  The big search engine giants at the time, Yahoo, Lycos and others, did not like these practices and started penalizing websites for these bad habits.

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