7 Reasons Why Your Blog Should Be the Hub of Your Content Strategy

attracting web traffic concept

Content marketing is a marketing technique that involves the use of a variety of content such as blog posts, email, newsletters, social media posts, etc., as a means of reaching and communicating with your target market in order to elicit a positive and profitable customer action.

In a recent study, Emarketer found that strategic content marketing goals have been planned for the coming year by many in-house marketing staff and agencies.  “Among in-house marketers, 55% said they were planning a content marketing strategy, as did 58% of agencies.”

Top 5 Forms of Content

The study found that the top five most popular forms of content are:

  • email newsletters at 50%
  • social posts and updates at 45%
  • blog posts at 36%
  • video content at 31%
  • news and feature articles on own site at 29%

Other forms of content that was addressed in the study as viable traffic drawing content were press releases, white papers, webinars, infographics, print magazines, mobile apps and ebooks.

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How Google+ Updates and Mobile Phones Are Influencing Local Search

local-businesses-Main-street

It was  around two years ago, Google introduced Blended Place Search, merging its traditional organic algorithm with its index of Local businesses from Google Places. Since then there have been a host of changes, that have made Local Search even more important and accessible than it had been in the past especially with Google’s most recent changes to Google + Local. Not surprisingly, other search engine companies have followed close at hand, Microsoft’s Bing with Bing Local and Yahoo with Yahoo’s Local Listing.

According to Search Engine Land, in their article regarding Local Search they quoted that Google had shared with them that

“More than 20 percent of searches on Google are related to location.” The key words in that sentence are “more than.”

By making local results (and Place Pages) more prominent than even they were before, users will likely respond with more local queries and rely on Google more heavily for local information. The overall volume and percentage of queries on Google seeking local information may in turn increase.”

Since then, internet users search for local businesses and the pertinent and informative results that come up with that search have made local SEO more important than before.  The following image should give you an idea of what the Google Search – Place pages looks like.

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5 Reasons Why Google Updates Will Improve Local Search

Local-search

Local search has been discussed over the last few years and many businesses have anticipated its development.  It appears that it’s time has arrived.  According to a recent article at Search Engine Watch, local SEO is fast becoming the hottest thing in search engine optimization.  “ Google has stated that about 1 million Places Pages were being claimed per month, putting them at approximately 9 million now, and over 150 million active users as of June 28” of 2012.

Instead of small “brick & mortar” types of businesses fighting their way into the national market via traditional SEO (search engine optimization) and PPC (pay per click) practices, they might be better served by embracing local SEO techniques.  A small local businesses’ website and online marketing strategy is important but it can be tweaked and modified to provide results that improve local web traffic and lead generation.   What are the advantages of local search?

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Article Marketing – 5 Tips to Creating a Great Article

Pen & Writing paper

Article marketing is a great tool for creating back links to your website, and its popularity as a marketing tool has varied depending on how Google and other search engines are indexing online articles.  In spite of this varying popularity and Google’s many changes, article marketing is still a solid technique that can provide you with consistent traffic for your website whether you are selling a product or service.

But many small business marketers shy away from article marketing because they claim they don’t know how to write or assume that article marketing is too time consuming.  Although some of these criticisms have some truth in them, there are solutions available that can help you to address these issues.

The following tips should give you a head start on how to create a great article that will drive traffic to your website.

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Approach Your Article Marketing Campaign with the Right Mindset

marathon runners

Many small businesses hear the buzz surrounding article marketing and how effective it is at creating back links and they get thoroughly excited at the prospect of gaining more potential clients or customers with this strategy.

In their excitement, they write or hire a content writer to write and submit a few articles, and are quickly dismayed because their website isn’t bringing the traffic they expected in two weeks!

Considering the fact that there are a lot of factors that make article marketing successful such as keyword choices, topics you choose to write about, length of articles, additional article directory submissions and back link building strategies, most small businesses owners err in having the wrong mindset or expectations when they begin their article marketing campaign.

While there may be businesses that will bring in huge amounts of traffic to their websites overnight or in a short period of time, just because of the type of business they are in ( debt and bankruptcy websites are a good example , or home based businesses offering  SEO and link building articles) most small businesses or solo professionals need to approach their article marketing campaign with the view or long term commitment of  an athlete running a marathon rather than a sprint.

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