7 Reasons Why Your Blog Should Be the Hub of Your Content Strategy

Content marketing is a marketing technique that involves the use of a variety of content such as blog posts, email, newsletters, social media posts, etc., as a means of reaching and communicating with your target market in order to elicit a positive and profitable customer action.

In a recent study, Emarketer found that strategic content marketing goals have been planned for the coming year by many in-house marketing staff and agencies.  “Among in-house marketers, 55% said they were planning a content marketing strategy, as did 58% of agencies.”

Top 5 Forms of Content

The study found that the top five most popular forms of content are:

• email newsletters at 50%
• social posts and updates at 45%
• blog posts at 36%
• video content at 31%
• news and feature articles on own site at 29%

Other forms of content that was addressed in the study as viable traffic drawing content were press releases, white papers, webinars, infographics, print magazines, mobile apps and ebooks.

4 Ways to Optimize Your Blog Images for Search Engines

By now you probably have heard of the often repeated phrase that “Content is king!.”  While this is true, and you should pay attention to the content you create and keywords you use to write your blog posts.  Did you know that your photos and images should also be optimized for search engines and made seo friendly?

Many blog writers spend plenty of time making sure their blog posts are rich in keywords and full of helpful information for their readers.  Too often they are so anxious to get their blog or article posted, that they quickly insert their images (if they consider them at all) and publish their blog post without considering how search engines view images within an article.

You can make your photos, graphs and images much more seo friendly by doing the following: