Infographics: A Popular Visual Tool to Share Data

What is a great way of displaying information and data in a graphical manner?  Why an infographic of course!

Infographics are a new form of business graphic that are becoming popular as the latest content item to share via social media, to post in your blog or provide a visual graphic of data presentation on your website.  According to a recent study conducted by Emarketer,  many in-house marketers, as well as agencies, are using infographics as part of their content marketing plans.   According to this study, infographics were part of the content marketing strategy of many companies and businesses.

How Popular Are They?

Although they are still in their growth stage, especially since the creation of an infographic usually requires professional design and coding skills and are expensive to produce.  However, there are currently online products appearing on the market that enable a smaller business to use template design tools to create these type of popular business graphics.  Some online tools that provide these type of template design tools worth checking out are Easel.lyInfogram and Piktograph.

What Are They?

Infographics are a graphic representation of data.  The buzz word is “data viz” short for data visualization. They are very similar to the business charts and graphs that are available on Microsoft Word, or Excel; however, that’s where the similarity ends.  They are usually aesthetically designed, provide more complex data and are a great source of information all in one location.    There are many businesses and companies that are requesting these designs to educate their audience, build their brands and provide a visual graphic that is more likely to be shared.

The following is an example of an infographic that provides information about another type of content marketing, social media.  This Infographic was created by Copyblogger, an industry leader in social media and copywriting.

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7 Reasons Why Your Blog Should Be the Hub of Your Content Strategy

attracting web traffic concept

Content marketing is a marketing technique that involves the use of a variety of content such as blog posts, email, newsletters, social media posts, etc., as a means of reaching and communicating with your target market in order to elicit a positive and profitable customer action.

In a recent study, Emarketer found that strategic content marketing goals have been planned for the coming year by many in-house marketing staff and agencies.  “Among in-house marketers, 55% said they were planning a content marketing strategy, as did 58% of agencies.”

Top 5 Forms of Content

The study found that the top five most popular forms of content are:

  • email newsletters at 50%
  • social posts and updates at 45%
  • blog posts at 36%
  • video content at 31%
  • news and feature articles on own site at 29%

Other forms of content that was addressed in the study as viable traffic drawing content were press releases, white papers, webinars, infographics, print magazines, mobile apps and ebooks.

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Approach Your Article Marketing Campaign with the Right Mindset

marathon runners

Many small businesses hear the buzz surrounding article marketing and how effective it is at creating back links and they get thoroughly excited at the prospect of gaining more potential clients or customers with this strategy.

In their excitement, they write or hire a content writer to write and submit a few articles, and are quickly dismayed because their website isn’t bringing the traffic they expected in two weeks!

Considering the fact that there are a lot of factors that make article marketing successful such as keyword choices, topics you choose to write about, length of articles, additional article directory submissions and back link building strategies, most small businesses owners err in having the wrong mindset or expectations when they begin their article marketing campaign.

While there may be businesses that will bring in huge amounts of traffic to their websites overnight or in a short period of time, just because of the type of business they are in ( debt and bankruptcy websites are a good example , or home based businesses offering  SEO and link building articles) most small businesses or solo professionals need to approach their article marketing campaign with the view or long term commitment of  an athlete running a marathon rather than a sprint.

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