4 Ways to Optimize Your Blog Images for Search Engines

google-image-search

By now you probably have heard of the often repeated phrase that “Content is king!.”  While this is true, and you should pay attention to the content you create and keywords you use to write your blog posts.  Did you know that your photos and images should also be optimized for search engines and made seo friendly?

Many blog writers spend plenty of time making sure their blog posts are rich in keywords and full of helpful information for their readers.  Too often they are so anxious to get their blog or article posted, that they quickly insert their images (if they consider them at all) and publish their blog post without considering how search engines view images within an article.

You can make your photos, graphs and images much more seo friendly by doing the following:

1. Make sure your photo or image has a specific, descriptive name

With most photos that come from your digital camera, there usually is a naming convention that your camera automatically uses such as DC0001.jpg. While this is probably a good way to identify photos in some cases, it doesn’t work well for your blog posts.  In addition, photos or images from stock photography sites are often named with numeric file names that makes it easy for the company’s database to search for them.  However, you should change the name to something more descriptive for your readers, for example if it is a picture of an office desk, you should name the photo office-desk.jpg.  Keep the name to a few words and don’t overdo it with keywords or too many words in the file name.

2. Always use the Alt Text field

Search engines use the alt or alternative text in order to determine what the content of the image or photo is.  This is also a good way to describe or read an image for software that  solely reads text based websites or  assistive technology software for the visually impaired.

If you’re using WordPress ( a blogging platform I highly recommend), it’s simple to change the alt information. Simply upload your image using the “Add Image” function, and then in the “Alternative Text” field, add your alt text info, again using your descriptive keywords.

Wordpress image menu

3. Title your photo or image correctly

Use the title text field as well. Usually you want to use the same words as your alternative text.

4. If the image has a relevant keyword, make sure you use it

This is where many blog writers fail to think through the images they are using.  There should be at least one photo or image that gives the reader a clear idea of what the blog post is going to be about.   Google has an image search function and many of your blog or website visitors will visit your site  through an image search.  So we’ll assume that you have made sure that at least one keyword is in your blog title, and that there are keywords scattered throughout the body of your blog article.  For example, if you are a plumbing contractor, and your blog post’s topic is about fixing the plumbing in your home, pick an appropriate image.  Make sure that you show images or pictures that show the concept you’re talking about and use specific keywords in your image names.

Be sure that the file name of the photo, as well as the alt and title attributes, are all supporting at least one keyword  or keyword phrase. By following these steps, you will be going that extra step that many bloggers fail to do and boost the chances of it being read.

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